Beltone hearing aids

Beltone is a hearing aid brand owned by GN Group, the same company that makes ReSound prescription hearing aids. Beltone has been in the hearing care industry for over 85 years and operates a network of approximately 1,200 locations nationwide. Beltone hearing aids are prescription devices fitted by licensed hearing care professionals, not over-the-counter products.

Beltone's current flagship platform is Illuminate, announced in August 2026. Illuminate is the Beltone-branded equivalent of ReSound's Sensia platform, built on GN's new AI technology with automatic Deep Neural Network noise reduction. For what prescription hearing aids are and how they differ from over-the-counter devices, see OTC vs. prescription hearing aids.

Beltone's current platform: Illuminate

Beltone Illuminate launched in August 2026 and is designed to deliver clarity in noisy environments. The platform features AcoustIQ environmental classification, four-microphone beamforming directionality, and automatic Deep Neural Network noise reduction. These technologies work together to identify the listening environment and apply appropriate processing to help wearers hear the speech they want without needing to manually switch programs.

Illuminate is available in multiple styles, including what Beltone markets as the world's smallest rechargeable microRIE, battery-operated RIEs with ZincAir 312 and 13 batteries, non-wireless CIC models, wireless ITC models, and rechargeable ITC and ITE custom styles. The devices support Bluetooth LE Audio, Auracast broadcasting, and are controlled via the Beltone HearMax app.

Battery life is up to 24 hours for rechargeable models, including when the DNN denoising is automatically activated. Beltone also offers CROS models for single-sided hearing loss; verify current compatibility by family and configuration before ordering.

Beltone vs. ReSound

Beltone and ReSound are both GN Group brands, and they share the same underlying technology platform. Beltone Illuminate and ReSound Sensia are essentially the same platform with different branding. The core difference is in the distribution channel: ReSound is sold through independent clinics and audiologists, while Beltone is sold through Beltone-affiliated hearing care centers.

In terms of features and performance, the two brands are closely matched. Your choice between them often comes down to which provider you prefer to work with and what pricing and service model they offer. Both are legitimate prescription options backed by GN's research and technology.

Who Beltone is for

Beltone is a good fit for people who want a well-established brand with a large service network and access to GN's latest hearing technology. The Illuminate platform's automatic AI processing is designed to reduce the need for manual program switching, which can be appealing if you want hearing aids that adapt on their own rather than requiring constant adjustments.

Beltone hearing aids are fitted and serviced through Beltone-affiliated providers. If you already work with a Beltone provider or have a Beltone location near you, that familiarity and convenience can be a reason to stay within the network. If you are comparing options, get quotes from both Beltone and independent clinics that carry other brands to see which offers the best combination of technology, service, and price for your needs.

Pricing and availability

Beltone pricing varies by provider, technology level, and bundled services. Expect prices in the range of $2,500 to $6,000 per pair, depending on the model and what is included. Beltone's pricing is typically in line with other premium prescription brands like ReSound, Oticon, and Phonak. For context on hearing aid pricing across all brands and channels, see our hearing aid cost guide.

Beltone hearing aids are sold through Beltone-affiliated hearing care professionals. With approximately 1,200 locations nationwide, there is likely a Beltone provider near you. Visit beltone.com to search for a center by ZIP code.