Jabra Enhance hearing aids

Jabra Enhance is an over-the-counter (OTC) hearing aid brand owned by GN Group, the same company that makes ReSound prescription hearing aids. Jabra Enhance sells self-fitting hearing aids direct to consumers for adults with perceived mild to moderate hearing loss, without requiring a prescription or in-person fitting. The brand also offers remote audiology support, which sets it apart from most other OTC options.

Jabra Enhance launched its M Series in August 2026, which includes the Enhance Select M3, M2, and M1. These models feature Bluetooth LE Audio, Auracast compatibility, and hands-free calling. For what OTC means and how it differs from prescription hearing aids, see OTC vs. prescription hearing aids. For a broader comparison of OTC brands, see Best OTC hearing aids 2026.

Jabra Enhance's current models

The M Series is Jabra Enhance's flagship OTC line as of 2026:

• Enhance Select M3 – The premium model, featuring SoundScape technology for speech clarity in noisy environments. Jabra markets this as the world's smallest rechargeable micro receiver-in-ear hearing aid.
• Enhance Select M2 – A mid-tier option balancing features and affordability. Includes Bluetooth streaming and app control.
• Enhance Select M1 – The entry-level model, designed for quieter environments and TV listening, with fewer advanced noise-processing features than the M3 and M2.

All three M Series models include three years of complimentary remote audiology support, a three-year warranty, loss and damage coverage, and a 100-day risk-free trial for direct purchases. The devices support Bluetooth LE Audio and Auracast broadcast audio with compatible iOS and Android devices, and they provide more than 24 hours of battery life per charge.

Jabra Enhance Pro at Costco

Jabra Enhance also supplies Jabra Enhance Pro, a line of professionally fitted prescription hearing aids sold exclusively at Costco. These are distinct from the OTC Enhance Select models and are fitted by licensed hearing care professionals at Costco Hearing Aid Centers. For more on Costco's hearing aid offerings and how they compare with other channels, see Costco hearing aids.

The GN Group connection

GN Group owns both Jabra Enhance and ReSound, which means Jabra Enhance benefits from GN's hearing technology and research. However, Jabra Enhance and ReSound are positioned for different markets: ReSound is a prescription brand fitted by audiologists and dispensers, while Jabra Enhance is sold over-the-counter direct to consumers. The two brands are related but serve different purchase channels and customer needs.

Who Jabra Enhance is for

Jabra Enhance targets adults with perceived mild to moderate hearing loss who want the convenience of OTC purchasing combined with optional remote professional support. The three-year audiology benefit is a differentiator in the OTC market, where most brands offer no clinical support at all. If you prefer self-adjustment with the option to consult a hearing professional remotely, Jabra Enhance offers that path.

For people with more than moderate hearing loss, asymmetric loss, or complex fitting needs, a prescription hearing aid fitted in person is usually the better choice. The prescription hearing aid catalog covers the full range of prescription manufacturers.

Price and where to buy

Jabra Enhance Select hearing aids are sold through jabraenhance.com. Jabra publishes fixed list prices on its site, and financing is available. The devices are also expected to reach select retail partners. For context on how OTC pricing compares with prescription hearing aids, see our hearing aid cost guide.